Coca-Cola Zero: Hover over a coke bottle to view Coke Zero ads from the corresponding region.

This interactive exercise was developed by Dr. José I. Rojas-Méndez, Associate Professor of International Business and Marketing at Sprott School of Business in collaboration with the Educational Development Centre at Carleton University, Canada (2007).

'Coca-Cola', 'Coca-Cola Zero', the contour bottle design and the Dynamic Ribbon are registered trademarks of The Coca-Cola Company and are used here for educational purposes only.